According to the analysis, the global mobile game

2022-06-22
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According to the analysis, the global mobile game revenue in 2015 was nearly twice that of 2009. On November 30, Beijing time, according to foreign media reports, juniper research, a market research company, recently released a report that it is expected that by 2013, the in-game purchase mode revenue of mobile games will exceed the revenue of the traditional pay per download mode, becoming the main form for mobile games to achieve profits. The in app payment model launched by Apple also belongs to this revenue model. It is estimated that the global mobile game revenue will exceed US $11billion by 2015, nearly twice the US $6billion revenue in 2009

in order to attract the attention of game players, the number of free games is gradually increasing. Game developers and publishers use the in-game purchase mode to make profits. In-game purchase includes the purchase of specific game levels and game props. For game developers and publishers, it is a big problem for game players to find games in some app stores. Now many app stores have hundreds of thousands of applications, most of which are mobile game software

Daniel Ashdown, the author of the report, pointed out: "The problem that the game is discovered by the players is the problem of 'chicken before egg' so that the company can choose the right product for you according to your actual situation. The popularity will expand with a large number of downloads, but the large number of downloads of the game mainly depends on the popularity of the game. Only a small number of mobile games with a high degree of automation can achieve a large number of downloads, and most of the mobile games have a very small number of downloads. ”

juniper research also pointed out in its 2013 report that the mobile game industry is developing in a healthy direction. Apple's iPhone app store has determined this standard, that is, game developers account for a larger proportion of the game revenue

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