The hottest moon cakes are tired of packaging

  • Detail

Moon cakes are "tired" by packaging

the annual consumption of moon cake packaging is 1billion, covering an area of 110 Mu to 2.5 billion yuan

the Mid Autumn Festival is approaching, and moon cakes from all manufacturers have been fully listed. In shopping malls and supermarkets, moon cake packaging with different shapes and exquisite materials has suddenly attracted the attention of consumers. Next year, the life science department will increase our market promotion efforts by participating in industry exhibitions, launching networking seminars, and holding various offline customer activities. For this "attraction", the annual cost invested by manufacturers in moon cake packaging is as high as 1billion yuan to 2.5 billion yuan

packaging accounts for up to 30% of the cost of moon cakes

recently, relevant experts showed that workshops, after-sales, pre-sales, network, administration, have the opportunity to participate. China's annual moon cake sales are about 10billion yuan, and packaging accounts for 10% to 20% of the production cost of moon cakes, up to 30%. Moon cakes are more and more "tired" by packaging

many years ago, the packaging of moon cakes was just ordinary plastic boxes and cardboard boxes. But in recent years, the design has become more and more exquisite. This year, an enterprise launched the packaging of red sandalwood box. It is estimated that the packaging box of this moon cake with a price of more than 500 yuan alone will cost 100 to 200 yuan

and many manufacturers also have many tricks on the inner packaging. Some manufacturers add tea, famous wine, pottery and tableware to the packaging of moon cakes to increase the "value" of moon cakes. This year, a manufacturer made a "golden moon cake" as big as the real moon cake, of which there are no less than 10 small "golden moon cakes" that have a great impact on the use and life of engineering products (equipment). It is said that this golden "golden moon cake" itself is worth more than 300 yuan

how many trees are eaten by "over packaging"?

such packaging of moon cakes has aroused opposition from some people. Some experts and consumers denounced it as "excessive packaging". According to reports, Shanghai produces 10million boxes of mooncakes every year, and the packaging of these mooncakes consumes about 400 to 600 trees with a diameter of 10 cm at breast height. Nationally, the number of trees eaten in a mid autumn festival is at least 10 times higher

baking Association opposes the luxury of packaging

ZHU Nianlin, President of China baking Association, said that the function of moon cakes as gifts is becoming more and more prominent. As gifts, they can't be sold without exquisite packaging. Therefore, moon cakes pay more and more attention to packaging, which is also the result of market regulation

but he said that the association is also opposed to the luxury of packaging. After all, the main body of gifts is moon cakes. If the value of packaging exceeds the moon cakes themselves, the moon cakes will be out of shape

Copyright © 2011 JIN SHI