Overseas market is not the all-round "savior" of construction machinery
overseas market is not the all-round "savior" of construction machinery
China Construction machinery information
driven by the continuous introduction of favorable policies with good characteristics such as light material, heat insulation and high strength, the construction machinery industry has recently become active. According to the analysis of insiders, "if the new real estate policy promotes and stimulates the new construction volume, it will be good for construction machinery enterprises. In addition, the 'the Belt and Road' expands the overseas market, and upgrades and eliminates a batch in the construction machinery market, removing part of the inventory. It is expected that the market will stabilize and recover in 2016."
however, some experts believe that there are still variables in the incremental demand of foreign countries, and the decline in the growth rate of domestic investment is a more certain matter. In the past, we thought that the construction machinery industry had spring in the past winter, and the industry would rebound after seeing its upgrading plan launched at the end of July. Now it seems that under the condition that the concentration of the industry has not increased in scale, it is long-term for the construction machinery industry to operate on the cost line and even suffer losses in the whole industry. The net profit of the three industry giants last year was only about 10% of the peak, which shows that the industry is still not out of the "winter". Therefore, it can be concluded that the fundamentals of the construction machinery industry will not bottom out in 2015, and it is difficult to rebound. At present, there are more than 1000 construction machinery enterprises in China, large and small. With the deepening of adjustment, many enterprises will be unable to escape the fate of bankruptcy in the future
with the proposal of the "the Belt and Road" economic strategy, it is undoubtedly a major positive for domestic enterprises that are in a downturn. This is the national level to promote China's equipment manufacturing industry to the world through the construction of the environment and the promotion of policies. In view of the current unsatisfactory situation in the domestic market, some enterprises turned their attention to overseas. For a time, the overseas market became the "Tang Monk meat" that everyone wanted to eat
however, it is not easy to develop our position in overseas markets. It is understood that in recent years, in order to better explore the overseas market, domestic construction machinery enterprises have increased their investment and sought localization development by investing and building factories locally. However, it also encountered many obstacles on its internationalization journey, such as antitrust and national economic security. The universal experimental machine can be configured with different fixtures to complete a variety of experiments
experts pointed out that due to the high similarity and low technical content of some products of domestic enterprises, it has an impact on local traditional industries, which has caused some countries to restrict the import of Chinese products by increasing certification, raising technology fortress, adjusting tariffs and other means. For example, in July last year, two major domestic bulldozer manufacturers successively issued announcements, suggesting the risk of anti-dumping investigations from overseas markets. The incident originated from the decision of the internal market protection department of the Eurasian Economic Commission to launch an anti-dumping investigation on crawler bulldozers with less than 250 horsepower originating in China exported to Russia Kazakhstan Belarus Customs Union countries upon the application of Chelyabinsk tractor factory. If the investigation is confirmed to be true, a certain amount of anti-dumping duties will be levied on this series of products, which will inevitably affect the export of Chinese bulldozer products to the regionIn addition, more and more countries have introduced a series of measures to restrict imports in order to cultivate and support their own manufacturing industries. In July last year, Sergei zib, Deputy Minister of industry and trade of Russia, announced that Russia plans to reduce the import dependence of equipment and machinery production from 90% to 50% - 60% by 2020; The Vietnamese government and enterprises also want to speed up technological innovation to gradually get rid of the dependence on imported machinery from China. Therefore, the road of internationalization, which is caused by the irregular arrangement of molecular chains, must be opened up by fresh blood. This has forced Chinese construction machinery enterprises to get rid of the shackles of "made in China" and increase the research and development of new products and technologies
experts believe that not all companies in the industry can go smoothly in developing overseas markets relying on the "the Belt and Road" strategy. In addition to political reasons and the competition of overseas giants, the economic growth of many countries is limited, and it is unrealistic for the domestic construction machinery industry to fully expect the expansion of overseas markets. The overseas market is not the "savior" of excess capacity of construction machinery. Although some advantageous export enterprises such as XCMG, Liugong, Sany, Zoomlion and other leading enterprises are expected to increase their export orders, most small enterprises may not be able to share the strategic dividends of the "the Belt and Road"
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