The global configuration of Zoomlion overseas expansion helps the construction of the the Belt and Road
the global configuration of Zoomlion overseas expansion helps the construction of the the Belt and Road
China Construction machinery information
Zhang Jianguo, the senior president of Zoomlion in charge of overseas business, publicly said at the recent BMW exhibition that as an upstream infrastructure construction equipment supplier, Zoomlion is ready for overseas expansion. With the implementation of the "the Belt and Road" strategy, the expansion of infrastructure related industries in overseas markets will usher in a period of rapid development. Zoomlion's global allocation supports the national "the Belt and Road" construction
overseas layout, aiming at the global market
in fact, it is not just this BMW exhibition. At the CONEXPO exhibition in the United States and the CTT exhibition in Russia, Zoomlion showed its extraordinary side with advanced and reliable products and won the recognition of the global market
at the 2014conexpo exhibition held in March, Zoomlion won the high attention of exhibitors with high-quality products, and signed a large sales order of crane equipment worth 20million dollars with dealers at the exhibition site
in recent years, affected by factors such as the rise of domestic production capacity and the gradual slowdown of infrastructure construction, China's construction machinery industry has been facing challenges at home. At the same time, the overseas prospects of construction machinery enterprises are very huge, and there are broad markets in North America, Southeast Asia, Africa and South America
it is understood that the growth point of global construction machinery market demand in 2014 mainly came from the investment growth of infrastructure in emerging economies such as Russia, India, Vietnam, Thailand, Brazil and African markets
in this context, Zoomlion has gradually taken the lead in the market competition with its perfect overseas base and network layout, strong technological innovation ability and deep brand influence
it is reported that Zoomlion has deployed in more than 80 countries around the world, established seven regions around the world, and established comprehensive service platforms for trade, financing, after-sales service and parts supply, logistics, finance and other major regions, so as to provide better services to customers by building these comprehensive platforms
the essence behind strength is the support of global resources
the essence behind Zoomlion's actions is the optimal allocation of global resources. In the situation of global economic integration, various signs show that the era of "global resource integration" based on mergers and acquisitions has come. Zhan Chunxin, chairman of Zoomlion, once said in public that the internationalization of enterprises is not just to sell products overseas and build factories overseas, but to integrate into the global industry, make extensive use of the ecology in many fields such as home appliances, automobiles, electric drive tool housings, and allocate resources globally
based on this understanding, Zoomlion has successively acquired world-class enterprises such as CIFA company in Italy, m-TEC company in Germany and raxtar company in the Netherlands, bought out the full set of technologies of JOST in Germany, and independently developed T80 u tower crane after the scandal of tampering with product data broke out by Mitsubishi comprehensive materials Co., Ltd. (hereinafter referred to as Mitsubishi materials), a Japanese nonferrous metal giant, through technical synergy A series of green intelligent products, including zlj5253gjbh5 heavy truck chassis LNG mixer, have achieved seamless integration with international standards
continuous global resource integration has enabled Zoomlion to continuously strengthen its body and form an aircraft carrier fleet in the construction machinery industry. This has also laid a solid foundation for the world's Sixth Engineering machinery enterprise to enter the "world-class enterprise"
Zhang Jianguo said, "The global construction machinery industry is changing and accelerating its integration. Zoomlion is further changing its development concept, innovating its development model, actively seeking transformation and upgrading and global development, and continuously promoting technological innovation, mechanism innovation and business model innovation. We will always adhere to the core values of integrity, persistence, inclusiveness and responsibility, and create safer, environmentally friendly, reliable and more practical products for global customers Make more contributions to the revitalization of the equipment manufacturing industry. "
Zhang Jianguo also pointed out, "after nearly a decade of exploration, precipitation and running in, under the promotion of the implementation of the national the Belt and Road strategy, Zoomlion's overseas market expansion is about to usher in a period of rapid development. In the next year, the proportion of revenue will reach 30 from the current 10%, and it is convenient to query, output and print -40%. The company is ready to compete with international giants in the industry in the next few years."
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